On-Page & Off-Page SEO Activities

What are various activities under SEO?

Search engine optimization often called SEO is used to increase the rankings of your page / website when people are searching for you or services that your company offers via a search engine. In technical terms SEO is the process of making web pages easier for search engine indexing software to find, scan, and index your site. Search engine optimization can help drive more relevant traffic, leads, and sales for your business. Google accounts for most search engine traffic worldwide. How do you get all of this valuable traffic to your site?

Google’s algorithm is extremely complex, but at a high level it does a number of things. Among the most important is the link profile of a website-the number, and quality of other websites that link to a page and site as a whole. By “crawling” (or reading) the content of your website and evaluating whether that content is relevant to what the searcher is looking for, Google determines relevance based on the keywords it contains, and other factors. The best practices outlined here will help you to position your site, and it’s content to rank in other search engines.

There are two types of practices mainly done for SEO, the first one is ON-Page SEO and the second one is OFF-page SEO.

On-Page Optimization for SEO

On-page SEO is the method of designing specific web pages such that search engines can rate higher. On-page SEO includes the optimization of your headlines, HTML tags (title, meta and header), and images. This also requires that the website provides a strong degree of competence, credibility, and usability.

Below are some areas where an SEO professional needs to look at while optimizing its web pages. 

  • Title Tag
  • Meta Description
  • Headlines
  • Header Tags 
  • Keyword Cannibalization 
  • Image Optimization 
  • User Engagement

Off-Page Optimization for SEO

Off-page SEO is something that doesn’t happen on your website right away. It covers the construction of links, social media and local SEOs. It is to drive traffic and make the organization look as if it was the real deal. Below are some techniques that can be used to optimize web pages.

  • Influencer Outreach 
  • Contribute as Guest Author
  • Social Media Engagement 
  • Social Bookmarking Sites
  • Blog Directory Submission 
  • Info graphics Submission
  • Document Sharing