What are the advantages of SEO?

SEO can help you enhance your rankings in search engine results.

This has the potential to make a striking influence on your company’s most important goals, like improving your leads and sales.

Let’s see some of the benefits of Search Engine Optimisation

SEO targets quality traffic

One of the most notable advantages of SEO is that it’s an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which include stretching out to customers whether they want to hear from you or not, inbound methods focus on getting it easy for your viewers to find you when they want data or information.

You don’t need to pay for ads in SEO

Google’s organic rankings are based solely on what its algorithm decides to be the most useful results for a given query.

This states that once a page has been created that the search engine considers good of showing their users to, it can proceed to attract traffic to your website for months (or even years) after you publish it.

Of course, studying and investing time in writing high-quality content takes time. That investment will either be in the form of time if you choose to create it yourself or money if you decide to hire a digital marketing agency to create it for you.

But once you’ve made that first investment, there’s no continuous cost to keep attracting traffic to your content.

SEO gets more clicks than PPC

Although PPC ads surface above organic rankings, 71.33% of searches result in a click on a naturalresult on the first page.

It’s hard to say why this is, though the most reasonable inference is that users trust Google’s algorithm. They know which spots advertisers are spending for, and they choose to visit instead of the pages the search engine has determined to be the best.

But regardless of the reason – the fact is that the majority of the clicks for any provided search go to an organic result.

SEO helps the PR activities of the business

Although SEO and PR may seem like entirely separate marketing strategies, you can use them together to maximise the results you see from each.

The most important relationship between the two lies in link building.

Earning links from popular websites is a fundamental component of any SEO approach, which means that one of the essential parts of an SEO executive’s job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites.

And considering that a great PR strategy revolves nearby getting notable publications and influencers to talk about your company which presents a huge opportunity.

You can move ahead of the competition

Today, SEO is widely acknowledged as a staple of any marketing strategy.

61% of marketers say that enhancing their SEO and developing their online presence is a top priority.

This means that your opponents are likely already taking steps to establish high rankings in search results.

And with an SEO strategy of your own, you can keep up with and ideally, move ahead of them to stay competitive within your industry.