Google is certainly looking for websites that are search engine optimized with their content and source code including page titles, header tags and search engine friendly URL’s among other things. These are signals found on your website.
The right way to look at SEO today is to hook the bigger picture of Internet Marketing as a whole. SEO is one of the tools in a true marketing company’s tool belt. Content marketing has become conventional; although it’s a term many are still unfamiliar with. It’s the concept of creating more valuable content that engages readers with your website. Your readers visit duration is longer, bounce rates are lower, more pages are viewed… these are all signals Google is seeing that frequently get overlooked. A good SEO strategy should involve content, marketing, conversion goals and other metrics to ultimately get more leads for the website owner.
Did you know that there are 3.5 billion searches performed every day on Google? That means that no matter your line of work, people are searching for your business online. SEO is important for greater search ability and visibility. Many brands and businesses think that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.
Whys and wherefores should offer some clarity, regardless of the industry or business size, as to why businesses need SEO?
Organic Search – Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others. It is the primary source of website traffic. Google and other search engines are always going to work in a brand’s favor.
SEO builds trust & credibility – SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Good SEO – Everyone wants better organic rankings and maximum visibility. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. It’s mean a better user experience
Local SEO – Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. It’s increased engagement, traffic & conversions. Local SEO aims at optimizing your digital properties for specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Why is SEO important for your business?
The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search.
Do you know – Why buying SEO is a good idea?
SEO is not a cost but an investment – An investment with a high return.
SEO pricing is variable – No universal standards by which you can fix a ‘rate card’ for SEO services.
SEO is never too costly – SEO company helps you reach your financial goals and growth targets in half the time
If you have any doubt about whether SEO will work for your organization, then the best course of action is to invest in professional preliminary research to properly evaluate the opportunity and cost.