Why to re-optimize?
There are 3 main reasons for that
- In time, material decays
Unless you re-optimize it, your content becomes a part of the past. When ranking search results, search engines look at the user behaviour. If you have outdated content, you cannot expect it to attract users. Update your content to keep it relevant and up-to – date in the eyesight of the search engine. It will, for instance, help your rankings in search results. The more relevant your content becomes, the more traffic your site receives.
- Content retains long-term interest
If you want your content to increase its worth, you need to re-optimize it. What you wrote about a year ago is likely still important to your target audience. Another round of updates pushes your content higher and gives your business access to more traffic and audience members. The more alerts the company receives, the through the flow.
- Intent to search evolves
If your business wrote a blog post about cell phone history in 2000, that’s probably outdated. Updating your content will help you adjust to changing patterns and attempts in quest. For example, you can help your business by adding keywords that feature the word “smart phones” versus “cell phones.”
How to determine which content to optimize?
Follow these 7 basic steps to determine which content needs to be re-optimized
- Step 1: Search your keywords threshold: If a part of the content does not rank for its target keyword in the top five places, it does not have any value. We would like to find keywords worse than position 5. However, we also want to limit the rankings. We found that our keyword thresholds exist between 6–29 positions.
- Step 2: Filter for Volume search: There’s no point in re-optimizing a piece of content with a small to no search volume for a keyword. You’ll only want to look at keywords with search volumes indicating a likelihood of success. Now you have filtered your list to include only threshold keywords with enough search volume to justify re-optimization.
- Step 3: Filter for difficulty: In general, I want to optimize the keywords with high search volume and low organic difficulty. You might succeed by extending your re-optimization plan with some attacking link structure if you want to target an extremely competitive keyword in the above list.
- Step 4: Select for relevance: The rest of the keywords in your lists are highly likely to lead to more traffic and optimize it correctly. Your web page is always accidentally noisy, and you don’t want to spend time on contents that don’t have a trade value. Go through the list and feel what’s worth and what a waste of time is. Since you now have a list of keywords, the following is now known: every keyword threshold has a large search volume, reasonable difficulty with keys and is commercially relevant.
- Step 5: No cannibals here: As SEOs, it can be forgotten that a URL typically contains many keywords. You could also “re-optimize” for a lower-potential keyword if you do not evaluate all the keywords a URL lists for. For the new high-grade keyword, you will sacrifice ranks.
- Step 6: Rewrite and re index: You may “re-optimize” a lower potential keyword if you do not evaluate all the keywords that a URL ranks for. You may use several resources, and some perform better than others. There are many. Using freshly published material to upgrade old content on your CMS. Jump to the Search Console and index the page to wait for the next natural crawl. The best way to classify your target keyword is to enhance its content depth and width.
- Step 7: Track your results:The key predictor of user involvement is page-level impressions in the web console. Connect your URL to the selected tool and track the keyword rankings. There is a good opportunity to classify more variant keywords by adding more depth to your content.