Nowadays, much of the papers are published purely for the sake of presenting knowledge, without bearing in mind whether it attracts or does not attract an audience. Each company is investing a lot in writing content in this new age of technology. Each company wants to communicate with any potential communication medium for its customers. Industries are utilizing various techniques and methods to attract a wide number of customers and on-brand SEO copywriting is one of the techniques.
What is on-brand SEO copywriting?
On-brand SEO Copywriting is a method that aims at improving search engine rankings. In other terms, an optimization to internet pages, so that, search-engines can quickly locate them.
After the advent of the Internet, most of the people have switched to search engines as their first source of knowledge. Search engines deliver targeted traffic – consumers searching for relevant details, material, services or goods – to businesses or individuals supplying them with high rates of advertisement, revenue and visibility. Therefore, to add all these treats to your company website, you need to make sure that you produce material that is designed for search engines out there. SEO content is any material produced for the intent of generating search engine traffic.
So how can we drive conversion with on-brand SEO copywriting?
Here are some tips and tricks
Know your audience
Before you write, you have to consider who you write for? Who are your customers for target? The customers you target need or don’t need this information. These are some questions which can help you better understand your audience. And try to create several user personas to determine who your audience is. This means doing some research, finding out what groups of people use your product, and figuring out what they have in common.
Use the Language Your Audience
Uses It is human nature that we are attracted to similar things means if we like something we are attracted to something similar in shape, size, or colour. So, you can always see where your online community is involved, look at the material they are actually reading and posting, and seek to represent.
Include quantifiable facts
Imagine developing a new marketing strategy for your B2B Company, and interviewing different platforms of content. The two, companies that you are looking at give you the pitches below. What one will be more convincing?
- Content marketing is a major expenditure in the industry today.
- Marketing of content costs up to 41 percent lower than search paid. Moreover, this piece of content will have generated more than 300 percent more leads than paid search after three years.
Chances are you’re much more inclined to commit your business to the second firm. Why? Because this includes rather clear information and statistics. Facts persuade because they are verifiable and concrete.
Identify what’s already ranking
Does a quick search for your target keyword and evaluate posts which are already highly rated. Then, when creating your own content, use those posts to inspire. Pay attention to the duration and scope of the top 10 list of articles for the keyword that you intend to try. There’s no magic number of how many words an article should be, but the length and breadth of top-ranked results should be considered.