SEO is a long-term plan. You need a concrete strategy, the readiness to execute. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.
- Useful, high quality, relevant content
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.
- Optimize the page speed of important pages
Ever click through to a page that took ages to load?
If you’re anything like me, you probably clicked the back button and tried your luck elsewhere. The issue with Page Speed Insights is: you have to check the speed of each page individually.
Since this can be quite tedious, would recommend you prioritize the pages that get the most search traffic. After all, these are the pages that stand to benefit most from any optimization efforts.
- Image optimization
Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
- Replicate backlinks from outdated, low-quality pages
You just need to have something better. And if you regularly refresh your content, chances are: you already have something better. All you have to do is to find these inferior pieces of content (that have lots of links) and get the people linking to them to link to you instead.
- Header tags
Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines. Proper use of header tags can help break up your content into sections that are easier to read and utilize.
- Outbound links
To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
Linking out to well respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
- Boost pages with internal links
Internal links are links from one page on the same domain to another. When used strategically, internal links can help boost the performance of pages in the search engines.
- Broken links
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
- Layout and formatting
Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.
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