Podcast! A totally different media form to connect with your customers.
So why are podcasts so popular?
There are several explanations, but some are worth remembering. One reason is that the format is uniquely suited to fit into our busy lives. Podcast audio content allows listeners to engage themselves in topics without having to set aside time to read or watch a video.
In 2019 over 100 million people listen to a podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available online. This means a lot of people are listening. So why do people choose these podcasts to other platforms such as show material, video content or text content? Since listening to someone is convenient, rather than reading or observing.
And podcast can be a new and modern way to get an edge over your competitors.
There are some ways which can help in growing of podcast audience with SEO:
1. Use keywords in title
What people are looking for to find your podcast on iTunes or Google play? It’s the title.The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews for the podcast.Make sure to include your most important keywords in the title of your podcast.
2. Recycling content
Taking current content and turning it into another piece is a perfect way to leverage resources that you already use to boost your reputation and increase your rating on similar topics. You can take the content from your podcast and convert it to articles, blog posts, infographics, slide presentations, videos and so on to get even more SEO value from the recycled content.
3. YouTube SEO
YouTube is the second most popular site on the web after Google, serving more than a billion users. YouTube will also be part of your approach when contemplating any SEO techniques, especially for podcast content in particular. Not only is YouTube a major search engine of its own, but YouTube material also features in the main body of Google’s search results as well.
4. Choose A Keyword For Each Episode
The first action is to select a short keyword for each podcast episode. Although keywords are losing popularity in search engines, they are required to help search queries and tell search engines what the article is about. The keyword should be as short as possible so that it can be used in different search criteria.
5. Share Your Content On Directories
There are a number of online directories like BizSugar that can be used to promote your new page or blog post. This helps to create backlinks to your content that will help you achieve a higher page ranking. This is also a good way to create backlinks from users across the internet that read/listen to and like to share your material.
6. Get Social
Social networking is important at this period and era. Google, Bing and others all use Facebook likes, retweets and other content to determine the relevance and quality of their content. Through having extremely active Facebook media, you can help to increase the visibility of your content on search engines (as well as on social channels).
One of the most critical platforms is Google+, as having popularity on this network would mean that the content is highly rated.