Organic traffic – brings a new change in marketing

Let’s see Somany Ceramics organic growth journey.

India is 2nd largest ceramic tiles producer in the world.

Accounting for of 7% the global production.

Increasing housing demand accounts to the 70% of the total tiles demand in india.

The major challenge was to stand out in the market and reach potential buyers & sell the inventory within a planned timeline.

The idea was to make people aware of the exquisite designs of the tiles and fittings for different categories like floor, wall, bathware. The objective was to get more visibility and conversions for the brand.

The strategy

  • In order to construct an ideal customer experience and drive organic traffic continuously. it was critical to keep SEO best practices in mind.
  • To implement SEO strategies, every photo, graphic, and video was optimized with alt tags and proper coding.
  • Website Audit was done regularly to fix any reported errors immediately. The Somany team to assist in new topic generation to gain organic traffic. Our team at Nikulsan helped give Recommendations, and focused on faster implementation drive valuable keyword selection and website traffic.
  • The approach was to start with Website Audit and understand the areas which required immediate actions.
  • The goal was to achieve higher clicks and impressions along with increased overall traffic.
  • A great no. of off page and on page activities were undertaken to achieve great results.

Off Page and On Page Activities

Off Page

  • Social Sharing
  • Quora Posts
  • Infographic submissions – Pinterest and Tumblr
  • Bookmarking
  • Blog Submissions

On Page

  • Search Schema, FAQ schema, Aggregate Rating Schema were implemented
  • Optimised page content, title and descriptions
  • H1 Tags implemented
  • Page Speed Optimisations
  • Mobile optimisations

The execution

The focus was to bring Somany on first rank on the SERP Results through different categories. The objective was to Create brand awareness under the ceramics category among different brands. Somany and its extensive range of products include – Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitaryware and Bath Fittings as well as Tile Laying Solutions.

The Result

Focus was put on commercial intent based keywords to attract users to their website and help increase its Traffic.


New users on the website increased from 2018-19 to 2019-20 by 83.21%


Month on month organic traffic growth


was through organic sources - out of the total traffic generated


month on month growth in the overall traffic of the website.


keywords out of 366 keywords are ranking on the first page of Search engine result page


increase in organic growth from the month of april to may 2020


return visitors in 2020


new visitors in 2020

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