New users on the website increased from 2018-19 to 2019-20 by 83.21%
India is 2nd largest ceramic tiles producer in the world.
Accounting for of 7% the global production.
Increasing housing demand accounts to the 70% of the total tiles demand in india.
The major challenge was to stand out in the market and reach potential buyers & sell the inventory within a planned timeline.
The idea was to make people aware of the exquisite designs of the tiles and fittings for different categories like floor, wall, bathware. The objective was to get more visibility and conversions for the brand.
The focus was to bring Somany on first rank on the SERP Results through different categories. The objective was to Create brand awareness under the ceramics category among different brands. Somany and its extensive range of products include – Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitaryware and Bath Fittings as well as Tile Laying Solutions.
Focus was put on commercial intent based keywords to attract users to their website and help increase its Traffic.