Are meta tags important for SEO?

Meta tags are essential; they affect your traffic and interaction rates, which can influence your SEO and rankings. Meta tags are an integral part of a solid strategy for SEO. Meta tags can help your SEO rankings and most of which have fallen out of use. In 2021, if you want to rank high in Google, you need to concentrate on high-quality content and user fulfillment. Meta tags still play a big title role in your site’s SEO.

If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.”  See the below image.

The meta tags in HTML will look like this:

The correct approach is to interact with the search engines using the right meta tags:

  • What your page is about.
  • How to read it.
  • Who should see it.

There are four major types of meta tags:

  1. Meta Keywords Attribute – Your keywords are important – even if you take away all of the other words, the user should be able to know what your site is all about when they read your keywords.

<meta name=”keywords” content=”SEO, Google, Search”/>

  1. Title Tag – The title tag is the title text that is shown in search engine listings. The title tag tells search engines the title of the page, which may be different from the headline that appears on the page. 

As you create a title tag, keep these content writing tips in mind:

  • Limit your title to 60 characters.
  • Place your keywords close to the front of the title.
  • Create unique titles for each page.
  1. Meta Description Attribute – A brief description of the page. The meta description tag is where you would want to put your site’s summary. What your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words.
  1. Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page. It tells crawlers what items you want them to notice or ignore.
  • index/noindex – Whether to show your page in search results or not.
  • follow/nofollow – Whether they should trust and “follow” your links to the next page or not.