Blogs are most commonly recognized as a way of expressing views about a certain topic. But why companies are using blogs? The motive behind writing blogs is a lot more than just sharing views.
Today blogging is one of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.
Now how can a blog drive traffic to your website? The answer is SEO.
Here are some simple ways to utilize a blog to improve SEO results:
1. Create a compelling name for your blog
Your blog name informs people about who you are, the things you’re writing about, whether they’re going to resonate with your post, and more. Part of your branding strategy and making yourself memorable to readers, is in choosing a lasting blog name that you can use for the foreseeable future.
2. Make your content more engaging
Genuinely engaging content is so attractive and interesting that it immediately attracts your attention and makes you want to learn more. Engaging involves being able to interrupt others in their tracks and pull them in by being insightful and entertaining.
3. Update older content for a quick ranking boost
Google highlights the content creation date (when available) because it only wants to serve fresh, relevant content to its users. An old article from 2011 that mention techniques that are no longer considered to be cutting edge – something neither Google nor its customers want.
4. Different blogs to target different audience
For a specific segment of your target audience, we recommend that every blog post be written. This permits marketers to create content which is optimized for specific customers and includes specific needs and solutions-related keywords.
5. Images and videos can change a lot
Images and videos are more engaging than simple text. The SEO value is also increased with images and videos. Please keep in mind that images are included in your blog post and optimize them with alt tags.
6. Utilize keywords throughout your post
Once you have targeted some valuable keywords, it is important that they are placed where they have the greatest impact on human beings, and the search engine crawlers index your content.
7. Reference others with links
Include a connection to the details you relate to when you discuss another writer or report in your blog post. This is not only perfect for writing, but you may even be fortunate and have a connection back. Quality links are a valuable commodity for any site that is higher in the results pages of search engines.
8. Use social media to expand your blog posts
To link to future and existing clients, you can use Facebook, Twitter, Google+ or other social networking platforms. Free programs such as Hootsuite make it is easy to post links to your latest blog post with just a few clicks on all your social media sites. Also in advance, you should schedule your messages.