The time it will take for your website's search engine rankings to begin improving depends on several of its characteristics prior to optimization. Older websites, with diverse backlink portfolios and more trust from search engines generally begin to climb in rankings faster than newer sites. The average website, at least one or two years old, will typically show first signs of improvement in search within 2 or 3 weeks of optimization. It often takes 8-10 weeks to see significant improvement, as search engines need time to crawl, evaluate, and re-index new content, and react to improved website performance.
Not always. To rank high in Google, it's important to have high-quality content that provides value to your readers. However, this doesn't mean that your success is guaranteed. There are other websites that could have content that's at least as good as yours.
You can, but you don't want to. Websites are organic - they constantly change and evolve. SEO is the same way. Having SEO for a few months and get done with it just can't happen. Throughout the month, we're conducting a lot of various tasks - monitoring your website via Google Analytics and Webmaster Tools, adding additional Event and Goal tracking, performing on-page optimization, answering questions, tracking campaigns, making SEO and usability recommendations, all while correcting crawl errors, broken links and spelling errors. We're also analyzing the information coming through and making adjustments, while staying on top of current research in the SEO field - reading blogs and newsletters, attending conferences, following the major SEO players, performing trial and error on our sites, etc.
Fortunately, Google Analytics provides us with a very clear platform for proving results. You'll be seeing lots of metrics that we'll benchmark and go over frequently with plenty of time for your questions. But it's really important to remember that changes made on a website today might not get results right away, and link building the right way, through creating relationships, takes time. A good SEO campaign requires patience and a willingness to keep your expectation in line with what's possible.
We can. But it's all about expectation management. With the type of SEO strategies we apply, we aim for particular keywords you want to rank for and do this effectively. The main thing to note is that ranking for a particular keyword is not done overnight but is instead a prolonged concerted effort to boost your rankings in the search engines. Nor is there a scientific, completely measurable way of doing it. If a search engine updates its algorithm tomorrow, it's our job to adapt and cater for the best user experience while still increasing your rankings in the search engine.