It’s easy to assume that you know everything about your customers. You might be able to tell me their favorite color, what they like and don’t like, and even how much money they make. But do you know what your customer had for dinner last night? Where the best place is in town to get a haircut? What type of pet food does he buy on a regular basis? Do you think we should really trust someone who doesn’t have an opinion about these things?
We’ve all heard the phrase “know your customer.” But have you ever wondered what would happen if you could actually know them? Well, now you can. That’s because, with 360-degree marketing, marketers are now able to see their customers from every angle. They’re able to learn about who they are and how they behave, which in turn helps them create better campaigns that will resonate more deeply with potential buyers.
It’s important not only to learn all there is about your customer but also to understand them as well. And this
360-degree view of the customer can help you do just that! Here’s how:
- Identify your customer’s persona This is the first step and it includes everything from age or gender to preferred social media platform. Once you have some basic information on who your target audience is, it’s time for phase two of the process: understanding intent by looking at what people search for online before making a purchase decision. Find out how they like to interact with your brand: Do they like
email newsletters? Social media posts? Or do they prefer voice calls and text messages?
- Understand their journey across various touchpoints
Once you’ve uncovered who your customers are, it’s time for the next step in the process: understanding their journey across all of these different touchpoints. Where did they first hear about your company? Were they looking for a certain product or service when they found you? Where do they go after that? What happens during their interactions with your brand? What social media platform do they prefer? You can capture all of this information in a single, digital profile – your 360-degree view of the customer.
That’s right: One place where you can see everything about your customers from their first time using your company to their most recent interaction with the brand and how it affected their decision-making process.
So what does this all look like? Well, it’s important to remember that your customers are just that – individuals. They’re unique and they act in their own specific ways. That means there isn’t one single way to view them all together. Instead, you’ll want to incorporate several different aspects into your 360-degree customer view. This includes their behaviors, needs, personal information, and more.
But don’t worry – the process is easier than you think. Because there are so many different things to track when it comes to your customers, it’s important to use the right tools for the job. And if you’re looking to help create a 360-degree view of your customers, consider working with a
customer data platform.
Why do you need CDP for a 360-degree view? The tools that a CDP provides can help you put together the information from every single interaction your customers have had with your entire business – both online and offline. You’ll be able to access a customer’s first name, last name, birthday, occupation, estimated income level, and more!
with the right marketing automation software, you’ll be able to track how different marketing campaigns affect their decision-making process.
Once your 360-degree view of the customer has been created and you’re able to see them from every angle, it’s time to put that information to use.