Sobha Ltd. is one of the largest real estate organisations in India and the Middle East founded in 1976. Their one of a kind property Expo - ‘The Now or Never Sale’ showcases their ongoing projects across India, and is a one-stop destination for prospective customers to find their desired homes.
To increase awareness about the expo, get qualified buyers to the venue, and drive sales of the properties across India.
Driving Brand Searches with Bumpers: As a part of the pre-click optimisation, a teaser video of the
Expo was launched as a bumper ad utilizing a CTA which encouraged viewers to search for the brand.
Google Optimize for Increasing Lead Volumes: The post click optimisation involved extensive A/B testing on the UX/Content aspects of the landing pages with the help of Google Optimize. Over a period of 3 weeks, users were served landing pages via Split URL (redirect) testing to arrive at the best performing landing page design in terms of form-fill goal completions to drive more qualified leads.
Adoption of Google’s creative best practices for bumper ads and usage of Google Optimize to redesign
our landing pages immensely helped us in making our “Now or never sale” a huge success. Not only
were we able to massively increase our brand searches, we saw a total footfall of 2000 people at the
event and ultimately sold properties worth 10 million USD from those leads. We would be now using
both these strategies in deploying further campaigns as well. Looking towards further success with
Mr. Rajanish Dixit, Vice President Marketing, Sobha Ltd, Bengaluru.