21st Castle Ventures a four year old real estate developer in Bangalore, India deals with plotted projects. The company has 1 million square feet in saleable area and wanted to reach out to new and potential buyers. The company also wanted to increase brand awareness and reduce the cost of customer acquisition.
21st Castle Ventures turned to ADOHM to determine whether the artificial intelligence marketing platform could address their marketing challenges, right from reaching out to potential buyers to creating a brand identity. With its automated audience targeting feature, ADOHM started identifying the ideal audience, executed personalized campaigns at the right device and right time. Property buyers who were actively looking out to invest in approved project started enquiring. Using machine learning campaigns were optimized to bring the cost down. So 21st Castle paid only for the audience they wanted to show the ads, this drastically reduced the ad wastage.
We partnered with ADOHM to scale up our site inspections through focused lead generation activity. In no time ADOHM with their expertise in marketing automation powered by AI delivered us great results. I highly recommend ADOHM as an effective and result-oriented ad tech platform that makes a measurable difference.
Sajid Wasim, Marketing Head, 21st Castle Ventures