Great Subject Title: To start with, create an effective subject title which your audience doesn’t want to miss out on. It is very important that people engage with your company for that t is essential for them to open up your email. Put an interesting subject line so that they just can’t ignore your email.
Go For Personalized Email: Personalized emails can pay off big time. Emails marked to people with their names on the top gives a familiarity to the person that you actually want to convey something to them and you want to connect to their need.
Talk about Their Needs: Get a customized content based on subscriber’s demographics or the data which was collected in the past. Encourage people to take up an offer and connect with you or else they can forward it to the other prospects. Add the educational information about your industries for your services to provide value to your audience.
Go for a Clean and Crisp Content: Imagine the number of people who forward emails every day. Once the person has opened your mail, your next challenge is to keep their interest in the message you want to convey. Talk sensible and use short paragraphs to keep them engaged in you. Put bullet points instead of long and heavy paragraphs. Put more pictures in your content to make your email lively.
Mobile-Friendly Emails: 66% of emails are opened on smartphones or tablets. Make your emails mobile – optimized so that you don’t miss out on huge number of clicks. Try to form a one column template to make it easy for you to convey your message in a single click.
Time To Send The Email: Your working hours may be 9 to 5 but the top email sending strategy is to send it at night. The best open rate of the email is after 8 pm till midnight. Night mails also have effective click through rates and active sales.