Social Media has become one of the premier tools companies are utilizing to reach their target audience. But if not used in the right way, the entire effort can go down the drain.

Here are essential elements which must be a part of a social media marketing strategy.

1.    What are your business goals : The first and the most important step is identifying business goals that need to be achieved through the activity. Once goals are set, only then can the strategy be built further.

2.    Setting marketing objectives is important : Marketing objectives are basically those which help analyze whether the goals have been achieved. For example, if generating leads is a goal you have set then after how many leads would you consider that the goal has been achieved. This is an objective. Make sure your objectives are achievable and time bound.

3.    Identifying Ideal or Target customers : If your business is facing low engagement levels, this is because you are targeting the wrong customers. It is very important to identify who your ideal target group of customers is while finalizing your strategy. There are various parameters that can be considered for this which include age, occupation, income, interests, likes, dislikes, etc.

Target Customer

4.    Be aware of what your competitor is doing : Analyzing your competitor’s strategy gives you an insight into what he is doing and also what is working and what not. Make a list of the top 5 competitors that you have. Analyze which social media platforms they are using, their followers, their posting frequency, time of posting and type of content and response or engagement level.

5.    Choosing relevant platforms is important : It is not necessary to tap every platform just because it is famous. You also need to analyze whether the platform is relevant to your business line or not. Avoid wasting time in the wrong place.

Social Media Paltform

6.    Focus on content strategy : Content and social media go hand in hand. With good content, you can never take leverage from social media. The type of content you post on a particular social network depends on the users on that network.


For example, you cannot have the same content strategy for Facebook and Linkedin because the audience on both is different. Linkedin is a professional network while facebook is an informal network.

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