Wandering around in the performance oriented web - Read how to avoid that.

Published by Nikulsan | SEO
August 10, 2018.
Artificial Intelligence


Having a slow website performance is not ideal for gaining an edge over your competitors, nor does it help you in web search rankings. As site speed has a profound impact on user behavior, how doyou avoid long loading times that discourage web visitors?

There are different ways to boost your site's performance and make it even more visible.

1. Speed up the mobile version.
Experience an improvement in user engagement metrics when you speed up yoursite's mobile version. Not just that, time spent on the site along with ad spend will skyrocket. If you don't believe, ask Pinterest.
Slow website performance comes at expensive costs. To check how much your sitestand to lose, useGoogle's Impact Calculator.

2. Data-driven Analysis
Collecting web performance data requires going through these methods:
• Spot checks. Properlycheck your site's category, product,and homepage separately. Use tools like Lighthouse or Webpagetest to detect issues and provide improvementideas.
• Ongoing Monitoring.Apply tools like Sitespeed.io for information andinsights on your site's long-term behavioral changesin case something goes wrong.

3. Always keep the audience in mind.
Collect lotsof data on your users, noting that page speed is relative in terms of geography, devices,andconnections.Taper your site’s performance tothese metrics so your users canreceive satisfying results,

4. Indulge in competitive activities.
Your goal shouldtend towards loading faster than your competitor's site. Runyour competitors' sites through a tool like WebPageTest and look at the fastest performance, and by how much? Use your answer to set your site'sperformance goal.

5. Choose the proper metrics.
In order to deliver the best performance experience to users, pick the correct metrics to work on, like optimizing the critical rendering part and putting the bulk of your effortinto user interactions.

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