A Leaky Lead Generation Funnel
An organic way of generating leads to your website is through the use of SEO which I believe a lot of content providers online are aware of, but the main purpose of this article is to address the loss of potential leads online especially when PDFs from several content providers appear through the search engines.
It is a known fact that a lot of us can easily download PDFs directly when they appear on the search results, without necessarily visiting the website in which these PDFs are originally situated and hereby reducing the possibility of potential leads to such websites. This has been the dilemma of many content providers online who seek to generate tangible leads for their products or their website(s) but luckily there's a way out and this, I'll like to share as I know how well it would benefit a lot of content providers on the internet today.
This problem can be maximally fixed by adding a gate page and collecting an email to view the PDF content. Once you have the email address, you can use a marketing automation program to email the PDF to the person requesting it.
This process not only helps in securing your contents but also in generating and converting leads to your contents online.
Understanding this process would really reduce the frustration of losing potential leads and also safeguarding contents online.